One Firefly Celebrates a Year of Remarkable Achievements and Growth in 2023

One Firefly, a digital marketing agency that caters to technology professionals in the residential and commercial custom integration markets, is proud to announce a year of significant accomplishments and growth in the face of challenging economic conditions. With innovation and resilience at the forefront, the company is on track to achieve a remarkable 20% growth this year. 

The company's commitment to delivering exceptional marketing solutions to the niche audio-visual space has been unwavering, and this dedication has translated into a series of achievements and milestones over the past year. 

SMART Approach: Navigating Success in Uncertain Times 

One Firefly introduced the SMART Approach, a strategic framework designed to help businesses navigate challenging marketing waters during uncertain times. This approach focuses on securing customer loyalty, maintaining brand awareness, adding market share, reinforcing the future, and transmitting strength. 

Launching New Products and Solutions 

Throughout the year, One Firefly expanded its product portfolio by introducing several new solutions designed to help AV professionals grow their businesses. These innovations include: 

  • LinkedIn & MSN Advertising: Expanding their advertising reach, One Firefly's introduction of LinkedIn and MSN advertising has empowered clients with even more ways to connect with their target audiences. 
  • Amplify People: A groundbreaking solution for AV hiring, Amplify People redefines talent acquisition in the industry, making the hiring process more efficient and effective. Amplify People was honored with the prestigious Residential Systems Best of Show Award at CEDIA 2023. 
  • Apple TV UI University: The Apple TV UI University Library offers an extensive collection of HD tutorials showcasing the extensive features and functionalities of using a smart Apple TV.  

A Redesigned Website and Enhanced User Experience 

One Firefly unveiled a redesigned website after an extensive project, enhancing user experience and making it easier for clients and partners to access valuable information and resources.  

Corporate Programs and Partnerships 

One Firefly introduced new rounds of existing corporate programs, including Sony (4th iteration), Sony Projector (2nd iteration), DISH (2nd iteration), and Crestron Commercial (2nd iteration). In addition, the company established brand-new partnerships and unique co-marketing programs with Sony Commercial, DMF Lighting, AtlasIED, Lucetta, Focal Naim, and Savant Power, all leading manufacturers in the industry.   

Thought Leadership in AI 

In the evolving landscape of technology, One Firefly continued to lead the way by providing thought leadership and guidance to the industry. Their contributions to harnessing the revolutionary power of AI have set the standard for innovation and progress.  

Active Industry Engagement 

One Firefly attended 13 industry events throughout the year, reinforcing their commitment to staying at the forefront of industry developments and trends. 

Expanding into the UK 

One Firefly expanded its services into the United Kingdom, marking a significant step in its global growth strategy. The team also attended their first UK trade show, EI Live, solidifying their presence in a worldwide market. 

Inc. 5000 Recognition 

For the fourth consecutive year, One Firefly earned a coveted spot on the Inc. 5000 list, landing at #3,844, a testament to their ongoing growth and success.  

Denver All-Staff Team Event 

In July, One Firefly celebrated team unity with an all-staff event in Denver, Colorado, which included their first-ever all-staff Volunteer Day event. This event not only strengthened team bonds but also reinforced the company's commitment to giving back to the community.  

As the year draws to a close, One Firefly looks ahead with excitement and optimism, ready to continue making a significant impact in the custom integration industry in the coming year. Keep an eye out for exciting new product launches, AI initiatives, and more, coming soon in 2024. 


About One Firefly 

One Firefly is an award-winning, full-service marketing agency that caters to technology professionals in the residential and commercial custom integration markets. One Firefly is headquartered in Coral Springs, Florida, with staff throughout North America, and has been operating since 2007. 

Source: One Firefly


Categories: Marketing, Home Theater and Audio/Visual Equipment, Professional Audiovisual Industry

Tags: audiovisual, custom integration, digital marketing

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About One Firefly

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One Firefly, LLC is an award-winning, turnkey marketing agency that caters to residential and commercial technology professionals.